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Company News: Page (1) of 1 - 01/17/13 Email this story to a friend. email article Print this page (Article printing at MyDmn.com).print page

4AllPromos Challenges Marketers to Ban Popular Words   By PRWEB

Essex, CT (PRWEB) January 17, 2013

A new year means out with the old and in with the new. Counselor Magazine recently published the 11 Marketing Words Banned in 2013. Businesses, marketers, advertisers and consumers must be wary of these overused words. The promotional products business is littered with competitive language that is why the 4AllPromos team stays on top of the big headlines from top industry publications. Its time to usher in a new strategy in 2013 with fresh ideas and products. 4AllPromos can help businesses and customers start off on the right foot in 2013.

The complete list of Counselor Magazines 11 Marketing Words Banned in 2013 include: customer focused, best in class, low-hanging fruit, exceed expectations, unique, value added, expert, seasoned, exceptional ROI, partner and turn-key. Think of how many times youve heard those words in the past year. Its likely those words have appeared in commercials, print advertisements, billboards and even through web-based advertising.

Help staff writers avoid the pitfalls of ambiguous and boring marketing copy by posting this list of banned words in the office. Offer incentives to employees who generate new, exciting and interesting copy, advertising or marketing plans. Or, ask customers to do the talking. Use social media outlets such as Facebook, Twitter, LinkedIn or even Instagram to find out what customers are really clambering for.



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