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Company News: Page (1) of 1 - 02/28/13 Email this story to a friend. email article Print this page (Article printing at page

A. Eicoff & Company Receives National Association of Music Merchants Excellence Award for Music   By PRWEB

Chicago, IL (PRWEB) February 28, 2013

A. Eicoff & Company (, the leader in direct response TV (DRTV) advertising, announced today that UnitedHealthcares Playing for Keeps television advertisement, produced by Eicoff, was recognized by the National Association of Music Merchants (NAMM) for its Excellence Award for Music on January 27, 2013. The award celebrates creative uses of musical instruments and music-making products in television commercials.

The Playing for Keeps DRTV advertisement, which promotes the AARP Medicare Supplement Insurance Plans insured by UnitedHealthcare, is part of UnitedHealthcares Go Long marketing campaign that celebrates people going the distance, doing what they love and doing it well.

The advertisement tells the story of four individuals who found a passion for playing music together many years ago. The spot takes viewers back in time to the early 1960s, when the young, not-yet-skilled musicians first discover their spark. The ad then flash-forwards to the present day and finds they are still getting together to share that passion. And while they may not have gained fortune or fame from their music, they find they have created something very special. Playing for Keeps is about commitment, camaraderie, and simply giving something everything youve got.

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