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San Francisco, California (PRWEB) November 30, 2012
The odds of publishing a successful book may seem daunting, since publishers today are seeking writers who are already celebrities or have a high profile platform. But increasingly, with the fast inexpensive technologies for publishing books, a growing number of writers are self-publishing their books about 1.2 million out of the approximately 1.5 million books published in both 2011 and 2012, according to Bowker Market Research, (http://www.cig.com/category/bowker) But the average self-published book sells only 75 copies, despite some notable big successes.
In response, author Gini Graham Scott has found ways to change that average both for her own books and for clients through some creative strategies called publishology that draw attention to these books. For example, she has done this for WANT IT, SEE IT, GET IT! VISUALIZE YOUR WAY TO SUCCESS, which has sold over 3000 copies, since it was first published by AMACOM and is now published by Changemakers Publishing. She created a series of videos with excerpts of chapters, http://www.ginigrahamscott.com/page2.html, wrote a series of articles based on techniques described in the book, did a blast to radio talk show hosts and producers, so she was a frequent guest. She also set up a website for her books about improving work relationships at http://www.workwithgini.com and created a series of online training programs and face-to-face workshops. She even created a WANT IT, SEE IT, GET IT! game, and the book has been published in several language, including most recent Thai. In another case, she launched A SURVIVAL GUIDE TO WORKING WITH BAD BOSSES, published by AMACOM, with a bad bosses party featuring a series of bad boss games that had over 200 attendees, and a Bad Bosses website, http://www.badbosses.net.
Through her business Changemakers Publishing and Writing (http://www.changemakerspublishingandwriting.com), she helps clients achieve the same success by first acting as a ghostwriter or creative consultant, because one key to success is to start with her comprehensive approach that starts with a good well-written book. Then, she helps clients strategize their best approach, which might include creating a book trailer, developing a series of articles and blogs from the book, creating a book website, and using the social media or events to spread the word.