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Product Profile: Page (1) of 1 - 03/09/12 Email this story to a friend. email article Print this page (Article printing at MyDmn.com).print page

ASSIMILATE Is First 3rd Party To Support REDgamma3 and REDcolor3 Color Science

Continuing its trend of being first to market to support new RED technology, ASSIMILATE today announced both SCRATCH(r) and SCRATCH Lab(r) support for REDgamma3 and REDcolor3, the latest advancements in RED's Color Science. With RED's latest color science update, SCRATCH and Lab artists - DITs, video engineers and DI artists -- will see dramatically improved image quality in the monitoring path, and a richer environment for color grading, even when using older REDCODE RAW images.

As RED's first partner for 4K and 5K post workflows, ASSIMILATE set the post-production standard with SCRATCH for the needed real-time digital workflows - simplified ingest of native REDCODE RAW files, streamlined end-to-end workflow, conform, color grading, finishing and mastering.

"SCRATCH artists have always loved that ASSIMILATE has been first to support every RED innovation from the original RED ONE camera to 48 FPS EPIC stereo playback, and this color science update is no exception," said Steve Bannerman, VP of Marketing at ASSIMILATE. "REDgamma3 will significantly enhance the SCRATCH Lab dailies workflow by offering DITs and DPs a better gamma curve for monitoring images. Meanwhile, the pairing of REDcolor3 with REDlogftilm provides SCRATCH DI artists the ultimate combination for color grading and finishing."


SCRATCH Digital Workflow Tools

ASSIMILATE's SCRATCH(r) and SCRATCH Lab deliver the industry's most comprehensive toolset for data-centric digital cinema and episodic television productions for 2D and 3D stereo projects at up to 5K resolution and beyond. New 6.1 versions of SCRATCH software, running on Mac OS X and Windows 7, feature SDI output via AJA Kona 3G graphics cards, wicked-fast dailies rendering, improved metadata and timecode handling, and enhanced RED workflow support.

 


About ASSIMILATE

ASSIMILATE is the premier provider of digital workflow and post-production tools, that have proven essential to the successful creation of thousands of studio and independent features, television shows, music videos and corporate video productions. The company's SCRATCH products, running on Windows and Mac OS(r) X, are the heartbeat of today's most demanding digital post-production and dailies workflows for 2D and stereo 3D productions. They equip directors, DPs and artists with the state-of-the-art, intuitive, data-centric solutions they need to meet the continual challenges of increased creativity and productivity amid ever-shrinking budgets.

ASSIMILATE's SCRATCH(r) data-centric DI system, is the most comprehensive, end-to-end cinema and broadcast imaging tool for dailies, playback, conform, editing, color grading, compositing and finishing of RED and other digital workflows. SCRATCH Lab(tm) delivers a comprehensive toolset for dailies, review, versioning, color correction, conform and output of on-set or VFX dailies. ASSIMILATE a privately held company, with headquarters in Santa Clara, California, USA, offices in London, UK, Groningen, NL and Beijing City, CN markets its products worldwide via a global reseller network. To learn more please visit www.assimilateinc.com.


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Keywords:Assimilate, Scratch Lab, REDgamma3, REDcolor3, post production, workflow, color correction, color grading, DI, Digital Intermediates, AJA Kona,
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  • ASSIMILATE Is First 3rd Party To Support REDgamma3 and REDcolor3 Color Science by DMN Editorial at Mar. 09, 2012 6:47 pm gmt

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