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St. Petersburg, FL (PRWEB) February 14, 2013
In the warp-speed world in which we live, where making real-time decisions has become the norm, its critical to get immediate reporting to determine which commercials have run and which have not. No longer is it acceptable to wait weeks, even months, to get logs of aired commercials, both on TV and radio. This eBook gives you the basics about DRTV and DR-Radio tracking, including:
- What is electronic tracking?
- Benefits to DRTV and DR-Radio marketers
- How does electronic tracking work?
- Advantages of tracking
- The Agency Perspective
James Vanek, Account Executive, Tracking Services, Nielsen, said, DR marketers expect and need real-time data to make smart marketing decisions. Todays technologies accomplish that and ultimately lead to more successful customer acquisition programs.
Added co-author Irv Brechner, EVP Corporate Communications of Acquirgy, From the agency perspective, knowing what commercials actually ran within a very short period of time clearly leads to better ROI and equally as important, a significant reduction in workload and paperwork.