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Anyone who has wet a line in Australia has heard of Rex Hunt. When Rex hung up his rod and reel seven years ago, he introduced us to Paul Worsteling who received an enthusiastic audience response. Worsteling was a natural, had on-camera flair and seemingly boundless energy along with an infectious laugh, and so IFISH with Tackleworld was born.
Running on Channels Ten and ONE, with repeats on Foxtel, production company Dreampool shoots 30 half hour shows a year plus ten one hour shows, on location in Australia and around the world, including Denmark, Holland, Lord Howe Island, Norfolk Island, Vanuatu, Fiji and the UK.
The Team
Whilst on a shoot the team is kept small with a producer, cameraman, sound recordist and of course, host Worsteling. Producer/Director Bob Grieve says long periods of travel on shoots are not easy, and everyone must 'get on'. The role of every person is clearly defined he says, and the crew work extremely well together.

At the end of each day a system is in place to cater for the more mundane tasks of disc logging, maintenance and cleaning of equipment, charging batteries plus of course discussing the next day's shoot.
In total there are twelve members in the complete team, with in addition to those mentioned, extra talent, editors, graphic artists, a web designer and sound mixer. In recent shows, extra talent has included Worsteling's wife Cristy, son Jet Reef and both his parents. Long time TV fishing personality Kai Busch ("Bushy") also makes regular appearances as do individual Tackleworld store owners. . Dreampool Productions is based in St Kilda, a suburb of Melbourne in Victoria
Sponsorship
These days production companies are often forced to provide a complete package to a TV station; long gone are the days when stations 'bought' programs on a regular basis. As such, sponsors are needed and Grieve says IFISH with Tackleworld runs on what he calls "in-program" sponsorship. This amounts to a semi-product placement situation - Worsteling and his guests use the brands which are the sponsors throughout the show, but whereas true product placement leaves the viewer to "spot the product", Worsteling actually spruiks up the items in the normal course of the program. This covers such items as fishing gear, tackle, safety vests and clothing, through to large ticket items including the water craft and motors they use and even the boat trailer and towing vehicle.
It's a testament to the producers and Worsteling himself that all sponsors are long term, attesting to the popularity of IFISH with Tackleworld as a quality lifestyle program in its own right as well as Worsteling's own popularity as a host. In fact, the show was nominated for a Logie this year.
Equipment
IFISH by Tackleworld is shot and post produced in full high definition using Sony PDW-F800 cameras using the MPEG HD422 24 bit codec and eight channel uncompressed sound. A wide choice of recording is utilised such as sampling at 4:2:2 and 4:2:0 at both 59.94i and 50i modes with frame rates of 29.97, 25 and 23.98.
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| Sony PDW-F800 (http://pro.sony.com/bbsc/ssr/product-PDWF800/) |
Playback is via SD MPEG IMX and DVCAM utilising 30, 40 and 50 Megabits/second and DVCAM at 25 Mbps.
Grieve says the commitment to this quality is not compromised under any circumstances.
Underwater footage is shot using HD GoPro Cameras.
Post production is created using AVID Media Composer 6 HD and audio is edited using ProTools. Everything is done in house with no work subcontracted out.
IFISH with Tackleworld can be seen at 5pm on week nights on One and 5pm on Sundays. The website for further info is http://www.ifish.com.au
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David is the owner and publisher of AusCam Online. He has a background in media dating back to 1979 when he first got involved with photojournalism in motorsport, and went from there into technology via a 5 year stint with Tandy Computers.
Moving back to WA, David wrote scripts for Computer Television for video training for the just released Windows and Office 95 among others, and was then lured to Sydney to create web sites for the newly commercial Internet in 1995, building hundreds of sites under contract to OzEmail including Coates Hire, Hertz Queensland, John Williamson, the NSW Board of Studies and many, many more.
David can be contacted via david@auscamonline.com
Keywords:AUSCAM Online, Rex Hunt, Dreampool, Tackleworld, Production, Post Production, Sony PDW-F800, HD GoPro Camera, AVID Media Composer, ProTools
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