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Cinema Five Films Director/DP Patrick Donnelly Heads To St. Thomas For New Subway/MTV's The Real World Campaign Production/Post Hybrid Studio Brings Challenging Integrated Marketing Campaign To Life
''There was some concern initially over the expense and logistics of shooting in St. Thomas so we tried to find an approach that would keep the production in New York, but tie it into 'The Real World St Thomas,''' Patrick Donnelly, Director/DP of the campaign, and founder of Cinema Five Films, says. ''In the end, we went with the idea of the 'super fan' and figured out a way to shoot in St. Thomas with a small crew and minimal of gear.''
The comedic spots -- ''Scuba'' and ''Special Delivery'' -- both follow a similar set up in which Josh, The Real World super fan, happens upon the empty Real World house, comes in and makes himself at home in a big way, including munching on an array of Subway sandwiches intended for the show's cast. The spots end with a clip from the most recent Real World episode and a tasty product shot of Subway's 'avocado season' line of subs.
''Our business model really helped get this done,'' Donnelly adds. ''With Mark involved from the beginning, we had a clear idea of where we were heading creatively, and because it's all happening under the Cinema Five Films roof we can keep costs where they need to be.''
About Cinema Five Films:
Cinema Five Films is a full service creative production company located in the Flatiron neighborhood of New York City. Our work includes an award winning feature film, television shows, TV commercials and network promos. Some of our clients include networks such as: CBS, MTV, Spike, Comedy Central, Starz, BET, VH1, MTV2. Some of our commercial clients include Victoria's Secret, Visa, Rhapsody, Wrigley's, Neutrogena, Sonic, Acuvue, Atari, L'Oreal, Revlon, Fanta, Free Credit Score, Target, Cingular, Clearasil, Proctor and Gamble and more.
We have also shot over a 100 live performances, music videos and interviews. Artists include Kanye West, Dave Matthews Band, Paul Weller, Alanis Morrisette, Goo Goo Dolls, Diddy, Jewel, Lisa Marie Presley, Avril Lavigne, Liz Phair, Gnarls Barkley, Rilo Kiley, Nickleback, Fountains of Wayne, Hootie and the Blowfish, Death Cab for Cutie, the Killers, Keisha Cole, Wilco, the White Stripes, Franz Ferdinand and many more. For more information go to: http://cinemafivefilms.com
Click here to see the MTV Real World/Subway spot ''Special Delivery'':
Click here to view the MTV/Real World/Subway spot ''Scuba'':
Click here for more info about Cinema Five Films:
Project: ''Special Delivery,'' ''Scuba'' (:30) Subway/The Real World integrated marketing campaign
Agency: MTV, New York (in-house)
Production: Cinema Five Films, New York
Director/DP: Patrick Donnelly
Post: Cinema Five Films, New York
Editor: Mark Breese
Keywords:Patrick Donelly, Cinema Five Films, MTV, Subway, The Real World, Production, Post Production
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