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Company News: Page (1) of 1 - 11/09/12 Email this story to a friend. email article Print this page (Article printing at page

Cinema Five Films Director/DP Patrick Donnelly Heads To St. Thomas For New Subway/MTV's The Real World Campaign Production/Post Hybrid Studio Brings Challenging Integrated Marketing Campaign To Life
DMN Newswire--2012-11-9--NEW YORK, NY -- Faced with a challenging production set on location in St. Thomas, MTV turned to the production/post hybrid studio Cinema Five Films to execute its new two-spot integrated marketing campaign for Subway and MTV's ''The Real World.''

''There was some concern initially over the expense and logistics of shooting in St. Thomas so we tried to find an approach that would keep the production in New York, but tie it into 'The Real World St Thomas,''' Patrick Donnelly, Director/DP of the campaign, and founder of Cinema Five Films, says. ''In the end, we went with the idea of the 'super fan' and figured out a way to shoot in St. Thomas with a small crew and minimal of gear.''

The comedic spots -- ''Scuba'' and ''Special Delivery'' -- both follow a similar set up in which Josh, The Real World super fan, happens upon the empty Real World house, comes in and makes himself at home in a big way, including munching on an array of Subway sandwiches intended for the show's cast. The spots end with a clip from the most recent Real World episode and a tasty product shot of Subway's 'avocado season' line of subs.

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