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Coca-Cola's 2012 Euro Cup "Spirit of the Euro" commercial is an animated wild ride that captures the excitement, fun and craziness of the soccer tournament and its fans. In the spot, a very passionate fan zooms through the sky in a Coca-Cola powered soccer boot, releasing soccer ball bubbles in its wake that turn all they touch into deliriously enthusiastic soccer fans.
Produced by Portland, Oregon based BENT IMAGE LAB and directed by Carlos Lascano, "Spirit of the Euro" is a highly creative and exciting commercial that required equally intense and vibrant color to bring it to life, which was achieved thanks to Jalal Jemison, BENT's lead colorist, and Blackmagic Design's DaVinci Resolve color correction software.
A Need for Speed
In order to make "Spirit of the Euro" really pop, the commercial was done completely in stereoscopic 3D. While the outcome is spectacular, color grading in stereoscopic 3D requires a greater time investment, as both the left and right eye grades must match perfectly, effectively doubling the time it takes to color a 2D grade.