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Collinson Latitude urges airlines to exploit technology to drive loyalty programme change and revenue   By PRWEB

San Diego (PRWEB UK) 26 November 2012

Expanding the breadth of rewards offered within airline loyalty programmes and investing in technology to deliver them could substantially and profitably reduce the estimated 14 trilli on unused air miles currently sitting in these programmes.

Speaking at this weeks Mega Event conference in San Diego, James Berry, Product Director for ancillary revenue experts, Collinson Latitude will share insights to advise programme managers on how they can meet the challenge of combining real-time reward demand, whilst creating long-term value, relationships and loyalty. James also reveals how investment in loyalty programmes can positively influence customer behaviour and reduce deferred revenue.

By offering a wider and deeper range of rewards, and leveraging partner products and services rather than focussing solely on own inventories, James argues that airlines can dramatically increase the perceived value of their reward programmes, leading to greater levels of redemption by customers. Provided redemption costs are managed effectively, this results in a net benefit to the airlines.