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DETROIT, Feb. 5, 2013 (GLOBE NEWSWIRE) -- Compuware Corporation (Nasdaq:CPWR), the technology performance company, today announced that it has published a new whitepaper titled: "A New Competitive Differentiator For Banks." The paper explores how banks have no other choice but to master application performance management (APM) in order to stay ahead of their competition.
In today's saturated banking market, banks must deliver best-in-class services that ensure a positive banking experience to retain customers, attract new ones and provide uninterrupted and reliable productivity-increasing applications to their employees.
When it comes to banking, customers expect the utmost speed and flexibility. Any disruption or slowdown in service -- whether to a key application or website -- has a direct impact on customer satisfaction, revenue and brand image. A bad customer experience can make or break a customer returning to a bank to do business, making poor application performance unacceptable.