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Company News: Page (1) of 1 - 02/07/13 Email this story to a friend. email article Print this page (Article printing at MyDmn.com).print page

Compuware Super Bowl Advertisers Site Analysis: Lights Out for a Few Top Brands By Globenewswire

DETROIT, Feb. 7, 2013 (GLOBE NEWSWIRE) -- Compuware Corporation (Nasdaq:CPWR), the technology performance company, today announced the results of its Super Bowl advertisers website analysis.



Super Bowl advertisers spend millions producing commercials to be seen by multi-millions of viewers. Consequently, advertiser website traffic typically spikes in conjunction with this enhanced exposure. As the industry leader in optimizing the performance of web, non-web, mobile, streaming and cloud applications, Compuware monitored advertisers' websites during the Super Bowl to gauge how each performed under increased load.



Additionally, in the spirit of Super-Bowl-caliber competition, Compuware conducted a head-to-head comparison of major brands -- based on long-standing industry rivalries -- that included Coke vs. Pepsi, Audi vs. Mercedes-Benz and Universal Pictures vs. Paramount.


While some advertisers' sites experienced minimum or no impact from the inflated traffic volumes, others suffered increased page load times and reduced availability, with a few sites crashing during the critical peak period. Over all, the brands that provided the best site performance included Go Daddy, Paramount and Lincoln.



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