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St. Petersburg, FL (PRWEB) November 10, 2012
Acquirgy has identified 10 key learnings from their decade of experience in managing paid search campaigns for their clients, to be presented in a complimentary webinar on November 15, 2012 at 2pm EST. Registration for this event is at: http://logmycalls.com/webinar.
With the backdrop that SEM is indeed rocket science, Acquirys EVP Irv Brechner, will talk about the 10 lessons, including:
- The search continuum and what it means for SEM success
- Humanology and how it impacts day-to-day strategy and analysis
- Understanding the impact of media on search
- The product consideration cycle and SEM success
- The EN/DIS method of search copywriting
- The importance of choosing the right technology platform
- Why numerous small ad groups are better than a few big ones
- Evaluating entities bidding on the same keywords you are
- The critical importance of linking
- Generic vs. Specific copy
Registration is here: http://logmycalls.com/webinar.