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Customer Acquisition Agency Acquirgy and Leading Call Analytics Company LogMyCalls to Present Paid Search Webinar on November 15, 2012 at 2pm EST   By PRWEB

St. Petersburg, FL (PRWEB) November 10, 2012

Acquirgy has identified 10 key learnings from their decade of experience in managing paid search campaigns for their clients, to be presented in a complimentary webinar on November 15, 2012 at 2pm EST. Registration for this event is at:

With the backdrop that SEM is indeed rocket science, Acquirys EVP Irv Brechner, will talk about the 10 lessons, including:

  •     The search continuum and what it means for SEM success
  •     Humanology and how it impacts day-to-day strategy and analysis
  •     Understanding the impact of media on search
  •     The product consideration cycle and SEM success
  •     The EN/DIS method of search copywriting
  •     The importance of choosing the right technology platform
  •     Why numerous small ad groups are better than a few big ones
  •     Evaluating entities bidding on the same keywords you are
  •     The critical importance of linking
  •     Generic vs. Specific copy

Registration is here:

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