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Founded in 1973 by Surf Life Saving Australia, the Westpac Rescue Helicopter service is the longest serving search and rescue helicopter service in the world. Each year, Westpac saves an average of more than 2,000 lives and has carried out more than 22,000 flights, ranging from medical emergencies to search and rescue missions, during its 39 years in operation.
For its annual charity ball, Westpac decided to debut a public service announcement (PSA) about its efforts and called upon well known sponsors Reinhold and Jamie-Lee Habeler from Concept Creative Communications to handle the production. The Habelers then turned to The Film Bakery's Ben Allan and Clara Chong as the cinematographer and director team on the project. Based in Sydney, Australia, The Film Bakery is a self contained production company run by husband and wife team Ben Allan and Clara Chong.
The Film Bakery was given creative free range and headed into the project with a blank slate, an ideal circumstance for any production house. It was also an ideal circumstance to test out Blackmagic Design's DaVinci Resolve 9 color correction software.
"In Australia, the Westpac Rescue Helicopterservice is a well loved and respected charity. Any production house would be honored to work on the project, and we jumped at the chance to collaborate," said Ben. "It was the perfect project to push the creative boundaries and see if Resolve 9 could keep up."