Detroit Restaurants Struggle with Twitter, Study Suggests
Detroit, MI (PRWEB) November 29, 2012
Such Great Heights Marketing LLC, a Detroit marketing company specializing in restaurant social media, released an analysis of area restaurants that use Twitter.
Conducted in October 2012, the Detroit Restaurants on Twitter 2012 study looked at how 50 Detroit-area restaurants performed on Twitter. Included in the analysis were traditional sit-down restaurants, Coney Island restaurants, cafes, pizzerias, food trucks and more.
Findings revealed an alarming abandonment rate: one in five restaurants abandoned their Twitter accounts. Other shortcomings included a less-than-stellar tweet frequency; the average tweet rate was one every three days among active accounts.