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"Ego Gear" is a Click Away With the Newly Launched Powered by CafePress By Globenewswire

LOUISVILLE, Ky., Nov. 13, 2012 (GLOBE NEWSWIRE) -- CafePress Inc. (Nasdaq:PRSS), The World's Customization EngineTM, has taken "egosurfing" to a whole new level. With, now, searching a name produces tangible results with instantly personalized t-shirts, water bottles and other fantastic gear. is the latest addition to the growing number of tools that CafePress provides consumers to make unique personalized apparel and gear. The proprietary technology stems from an increase in demand by users wanting to incorporate their first, last and organization's name into thousands of professional designs and place those personalized designs onto a wide assortment of products.

While CafePress already enables shoppers to personalize select merchandise, the development team of wanted to enhance the dynamics of that shopping experience by giving users the ability to instantly create a customized webpage with products bearing their name which they can effortlessly share with family and friends via a custom URL based on their text/name input.






Emma is extraordinarily easy to use. There are two easy methods shoppers can use to create a personalized design site.

  • Either insert a word/name homepage prompt

  • Simply replace the "insertname" with your name in the following URL and paste it into a browser

This unique model removes the creative barrier that many people can feel when it comes to creating products by providing a multitude of design aesthetic options. In addition, this sophisticated platform removes the frustration of finding apparel and products that showcase unique or uniquely spelled names, making it remarkably easy to create gear that immortalizes the Zacari, Keri and Caytees of this world.

The inspiring list of design categories includes:

Family Reunion


Food & Drink






Ethnic Pride


Cars and Trucks



Kid Stuff



", really eliminates the daunting task of design," says Marc Cowlin, Director of Marketing at "We recognize that most people can tell you what they like in terms of design but don't necessarily have the skills to implement what they envision. This website removes that hurdle."

For more information, visit

About CafePress [PRSS]:

CafePress is The World's Customization EngineTM. Launched in 1999, CafePress empowers individuals, groups, businesses and organizations to create, buy and sell customized and personalized products online using the company's innovative and proprietary print-on-demand services and e-commerce platform. Today, CafePress' portfolio of e-commerce websites include,,,, and

The CafePress logo is available at

CONTACT: Media Contact
Marc Cowlin

CafePress Company Logo

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Keywords: RETAIL, ECOMMERCEFamily,Other,
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