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New York, New York (PRWEB) November 29, 2012
Speeches have long been a popular means of communication between a group and a leader. Political speeches, speeches given at professional conferences, and those presented at commencement ceremonies are just a few of the many kinds of speeches that have become common in todays world. When giving a speech, the professionals at Escandalo Securiport know that the actual written content is just as important as the way in which it is delivered. In response to an article posted by The New York Times on November 3, 2012, the company announces that individuals must pay close attention to the content of their speeches and, if necessary, turn to the services of writing professionals.
The article, written by Robert Lehrman, a political speechwriter who once studied under Kurt Vonnegut, explains that a great speechwriter is able to convey even the most complex of ideas in a way that the entire audience will understand. Vast knowledge of the English language, then, is imperative to the successful creation of a memorable speech.
But the importance of a great speechwriter does not end with the task of simply getting an idea across. While that is the primary goal, speechwriters use words to uphold or create character and get audience members to support not only the ideas speakers are sharing, but the speakers themselves. The article explains: Speechwriters must help maintain what Aristotle called ethos, or character. Voters cast ballots not just for candidates they agree with, but for those they like. Are they compassionate? Humble? Optimistic?