Gem-A Receives Product Innovation Award for the JTV GemBasics Course
New York, NY (PRWEB) February 13, 2013
Exhibiting at AGTA during the Tucson Gem and Mineral Shows,The Gemmological Association of Great Britain reported a very positive response to their GemBasics course, created in partnership with Jewelry Television. Created for gem enthusiasts, jewelry lovers and starting collectors, GemBasics is a fine-tuned introduction to gemology that teaches the fundamentals, from testing to identification. On the evening of Wednesday February 6th, Gem-As Jack Ogden was honored with the 2012 Product Innovation Award on behalf of Gem-A, given for a unique approach for an exciting product classification as stated on the award plaque. JTVs Gemstone Division annually presents awards to strategic partners in recognition of the stellar business relationship developed with the company over the past year. The Product Innovation Award is presented to the partner bringing an outstanding new idea to an existing category of business. The idea must be relevant, scalable, and generate incremental sales, according to JTV.
Regarding acceptance Dr. Jack Ogden states, We are deeply touched and honored to be presented with this award. It was wonderful to have the opportunity to develop a course that is aimed at the growing number of consumers interested in gems and learning more about them.
As worlds oldest and longest established provider of gem education, Gem-A was well-positioned to develop a curriculum for those who want to know more about gemstones, without necessarily wanting a gemological degree. JTV, the leading commercial jewelry network, has viewers tuning in daily with an interest in gems and jewelry. The fusion of Gem-A and the network followed a natural partnership, and the course developed out of a collaborative effort from both parties.