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Company News: Page (1) of 1 - 02/12/13 Email this story to a friend. email article Print this page (Article printing at MyDmn.com).print page

Hollywood Production Company Seven Pictures Explains Why the Future of Media Depends on Professional Video Production   By PRWEB

(PRWEB) February 12, 2013

The future of media hangs in the balance as professional video production becomes threatened with the overload of user-generated content created by amateurs for public consumption, according to Seven Pictures, a leader in professional video production. YouTube and other video sources are at the forefront of this alleged tug-of-war between professional and amateur content, says the experts at Wharton. And with YouTube estimating 72 hours of video are uploaded every minute onto their platform, Seven Pictures explains why the future of media is in danger.

User-generated content will never match the overall high quality video production professionals like Seven Pictures can provide, says Asbjorn Christiansen, creative director at Seven Pictures. Nothing can replace the certainty of referenced work that is professional edited and vetted by experts.

The professional video production experts at Seven Pictures are sharing three tips to avoid negatively affecting overall media image:

  •     Implement online video production standards to minimize the risk of amateur content and their oftentimes counterfactual and inappropriate content. This allows advertisers to feel safer with whom their marketing will be associated with.
  •     Reduce video spam. Based on Kaspersky Labs recorded mass mailing of video spam emails containing a link to an advertisement, video spam has been found to be more successful than traditional methods spammers often use. Videos will begin to be perceived as spam similar to email spam.
  •     Separate professional videos from amateur videos. Cisco Systems estimates that 90% of web traffic will be driven by video by the end of 2013. And while professional and amateur videos mix into one pool of searches without separation, professional users will begin to come across video spam in the majority of their video searches.
Our professional users have seen the benefits of using video in many different capacities, and we encourage them to voice their opinions on what makes video effective to maintain the interest in preserving video as a powerful tool. We want to ensure when an internet user searches for roofing company, they are not given irrelevant searches for a video of a boy jumping off a roof, says Christiansen.



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