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Los Angeles, CA (PRWEB) November 29, 2012
Senn Delaney is an international consulting firm that has focused exclusively on transforming organizational cultures of Fortune 500 and Global 1000 companies around the globe for 35 years. In 2011, the companys marketing and business development departments decided to invest in a complete line of videos and an entire thought leadership video channel called SDTV to enhance its global presence and bring to life through the power of video the human nature of their work with leaders.
Seven Pictures is pleased to share this featured client video interview with Penny Madden, Vice President of Business Development at Senn Delaney. In the interview, she outlines the benefits of Seven Pictures signature style professional video production and shares why her firm has chosen to establish a long-lasting relationship with the production company. It was our first foray into video and its been extraordinary for us.
Madden outlines several ways that Seven Pictures is helping Senn Delaney achieve its goals through the use of videos. By visually engaging with their clients, they are able to showcase their thought leaders and unique approach to shaping organizational to improve spirit and performance in a more trusted, engaging and human way that is otherwise lost through print communication. The results have been so worthwhile since launching a video strategy in February, 2012, that Senn Delaney leaders now view video as an essential selling and branding tool. Visits to the company Web site have steadily increased; views of more than 90 videos on SDTV are gaining viewers daily, and the companys strategy to use video as a Search Engine Optimization tool is also showing strong results. Sharing best-practice video, short and personal video bios of their top leaders, as well as client case studies and view from the top interviews with CEOs is helping to develop stronger, more personalized client and prospective client relationships.
Seven Pictures has the full capability of a larger organization but the warmth and the personal relationship you get from a smaller organization. Weve been able to do everything weve wanted to do with them but to still work with the same crew, who really has come to understand our company and the clients that we serve, said Madden.
By employing only the highest skilled masters of film production and using classic cinematic video techniques, Seven Pictures has established a lasting reputation in the industry for delivering a superior video with a clearer, elevated message.