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Houston, texas (PRWEB) January 04, 2013
Strategic Advisors for the Internet (SA4i) utilizes many Google Analytics tools in many ways for many types of businesses. It is one of SA4is specialty areas to help have the proper insight to customize a successful comprehensive Internet Presence Management (IPM) strategy for clients. IPM is SA4is comprehensive and progressive approach to conducting business on the ever-changing landscape of the Internet, which is primarily driven by Google.
The keys to utilizing the Google Analytics tools include:
- Properly installing the script onto the website
- Setting up measurable goals so Google can gather and present the data in a meaningful way
- Being able to interpret and assess the data
- Being able to develop, implement, and monitor a strategic plan to improve results toward achieving the goals
Multi-Channel Funnels are one of the many tools that are part of Google Analytics. Introduced during 2012, this particular tool makes it possible for businesses to look at interactions between different digital media. It does so by streaming the data into a visual representation of funnels. This representation shows how and how well the different digital media work together for the business in the crucial areas of creating conversions and sales.