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Denville, NJ (PRWEB) November 24, 2012
Using technology can be helpful in making a practice successful. However, if left unchecked, it can seriously harm the long-term survival of practices, according to Nitin Chhoda, a physical therapist and marketing expert.
He said that private practice owners should always make a conscious effort to try and get the attention of the patients because they have a very limited attention span. Therapists should be consistent and actively engaging their patients by using newsletters, text messaging campaigns, emails, regular mail and phone calls.
No physical therapy business owner should assume they have a clients attention, even those that receive services on a regular basis, Chhoda said. To combat distracting technology, he noted that this very same technology can also be employed in a variety of ways to build rapport with clients, physicians and other referral sources.