|Page (1) of 1 - 12/10/12||email article||print page|
Frisco, Dec. 10, 2012 (GLOBE NEWSWIRE) -- Koupon Media, B2B
Digital Campaign Management (DCM) platform provider, announced its
patent-pending, mobile "scratch-off" technology - offering
enjoyable, convenient, and possibly addictive mobile games so
customers can win the best savings. Earlier this year, Koupon Media
announced its cloud
DCM platform allowing brands, retailers, c-stores, and grocers
to implement a digital offers campaign from any platform in a
matter of days.
Similar to a scratch-off lotto ticket, customers swipe their
mobile phone screen to uncover the amount of savings they'll
receive. Customers click their winnings to redeem a single-use
coupon, and present it to the appropriate merchant at purchase.
Leading grocers, c-stores, retailers, and brands have chosen Koupon
Media to deploy campaigns using innovative coupon technology.
"Customers are telling us that this type of innovation is
exactly what they are looking for to reach more people with coupons
and offers," said TJ Person, Koupon Media CEO and co-founder. "This
game is just the beginning of what coupons will look like over the
next several months. Gamification is showing up in all types of
applications - we're shaking up the antiquated coupon market with
new ideas that will attract brand marketers and help them reach new
Koupon Media's business-to-business platform helps brand
managers customize offers to reflect its brand. By offering a
variety of channels (mobile, app, email, print, text, social media,
Passbook, etc.), companies are extending their brand recognition to
a variety of customers who have distinct shopping preferences. This
allows brands to create a variety of campaigns for different
customers types, based on revenue goals during any given season.
Koupon Media customers are already seeing increased redemption
rates - as high as five times better than traditional coupons.