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Company News: Page (1) of 1 - 12/10/12 Email this story to a friend. email article Print this page (Article printing at page

Koupon Media Delivers Mobile "Scratch-Off" Technology - Helps Marketers Deploy Offers for Holiday Shopping By Globenewswire

Frisco, Dec. 10, 2012 (GLOBE NEWSWIRE) -- Koupon Media, B2B
Digital Campaign Management (DCM) platform provider, announced its
patent-pending, mobile "scratch-off" technology - offering
enjoyable, convenient, and possibly addictive mobile games so
customers can win the best savings. Earlier this year, Koupon Media
announced its cloud
DCM platform
allowing brands, retailers, c-stores, and grocers
to implement a digital offers campaign from any platform in a
matter of days.

Koupon Media Technology Helps Marketers Find new Customers o
Koupon Media DCM platform offers a variety of technology to help marketers provide cool and secure coupons and offers to customers

Similar to a scratch-off lotto ticket, customers swipe their
mobile phone screen to uncover the amount of savings they'll
receive. Customers click their winnings to redeem a single-use
coupon, and present it to the appropriate merchant at purchase.
Leading grocers, c-stores, retailers, and brands have chosen Koupon
Media to deploy campaigns using innovative coupon technology.

"Customers are telling us that this type of innovation is
exactly what they are looking for to reach more people with coupons
and offers," said TJ Person, Koupon Media CEO and co-founder. "This
game is just the beginning of what coupons will look like over the
next several months. Gamification is showing up in all types of
applications - we're shaking up the antiquated coupon market with
new ideas that will attract brand marketers and help them reach new

Koupon Media's business-to-business platform helps brand
managers customize offers to reflect its brand. By offering a
variety of channels (mobile, app, email, print, text, social media,
Passbook, etc.), companies are extending their brand recognition to
a variety of customers who have distinct shopping preferences. This
allows brands to create a variety of campaigns for different
customers types, based on revenue goals during any given season.
Koupon Media customers are already seeing increased redemption
rates - as high as five times better than traditional coupons.

"Coupons should be fun and convenient, otherwise, they won't be
used," added Person. "Whether people are clipping paper coupons,
receiving text messages, signing up on a website, or through email,
people will only use coupons if they fit into their shopping
lifestyle. We're developing technologies that will help marketers
engage new people in new ways, without the cumbersome,
time-consuming issues they face today."

About Koupon Media

Koupon Media provides an
innovative Digital Campaign Management (DCM) platform for
progressive retailers and brands wanting to unify the creation,
distribution, redemption, and analysis of digital coupons and
loyalty programs. The company's cloud-based B2B solution solves
problems that plague today's fraud-filled and broken coupon and
promotions market, and helps brand managers customize offers and
increase visibility into consumer buying behavior. Delivered via
mobile app, QR, bar code, text, email, Apple Passbook, and social
media, Koupon Media's patented technology deploys single-use
coupons to eliminate fraud from the fulfillment process. Founded by
mobile entrepreneurs T.J. Person and Scott Hutchinson, Koupon Media
is funded by DFJ Mercury,
Trailblazer Capital, and
Matthew Pritzker
Koupon Media is headquartered in Frisco, TX with
offices in Chicago, Il and Mexico.

A photo accompanying this release is available at:

CONTACT: Kelly Brieger | KBPR | [email protected] | 650-704-1748

Koupon Media logo

Page: 1

Keywords: ADVERTISING,MARKETINGScience,Internet Technology,Game Technology,Internet,Email,mexico,
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