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(PRWEB) October 27, 2012
Amid all of the negative campaign communications in the Presidential race, voters in select counties in key states will hear their own neighbors share local, personal stories about why they will vote for President Obama this election. These 60-second, documentary-style advertisements will air on television and radio in swing counties in Colorado, Florida, North Carolina, Ohio and Virginia over the next two weeks.
The 60-second spots have already begun airing and will run for the next two weeks. The combined national campaign will spend more than $300,000 on cable television stations and radio ad buys, all targeted to adults 35+ in showdown towns of battleground states. The ads will run in these counties, and potentially more:
- Medina, Marion, Clark and Allen Counties, Ohio
- Larimer County, Colorado
- Osecola and Polk Counties, Florida
- Wayne and Lee Counties, North Carolina
- Hampton Roads and Lynchburg metro areas, Virginia
These medium-sized communities targeted in this campaign were chosen in order to maximize limited media resources. They represent swing communities in swing states and a few hundred votes in any of them could have a substantial impact on the election.