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Clearwater, FL (PRWEB UK) 12 January 2013
Deloittes 2011 Holiday Survey found that 44 percent of consumers claimed to use social media in their holiday shopping. The founder of MDesign Media, a web design and marketing firm, comments on how businesses can use social media to drive holiday sales.
People now turn to the web to aid in their shopping process. They use the Internet to find discounts, research products, and read reviews. So businesses that want to maximize their holiday profits must meet the consumers where they are spending their time: online, said Marie Furman.
A recent survey of more than 500 consumers conducted by email marketing firm Yesmail showed that many retailers are not using social media enough to promote deals.
The study showed that consumers are generally open to social media promotions.