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London, UK (PRWEB UK) 15 January 2013
The new Sunday night cult drama, Mr Selfridge, has given a boost to a naughty dating website.
Maritalaffair.co.uk one of the UKs most active adult dating sites, says that it saw a spike in activity after the ITV period drama aired both its debut and second episodes this month.
It seems the flirtatiously charged antics of the lavish characters in Mr Selfridge have wetted the appetite of the public to inject some romantic excitement into their own lives. The dating website saw more than 900 new memberships on Sunday 6th January and more than 1,000 new accounts created on Sunday 13th January. Around half of those came after 10.30pm, when the TV show finished airing. Maritalaffair.co.uk usually sees an average 700 new members join each day and an average 21,000 new members per month. That means there was an increase of 40% in new memberships following Sunday nights screening of Mr Selfridge and an increase of nearly a third the previous week.