Mudlick Mail Launches Service For Oil and Lube Market
Acworth, GA (PRWEB) November 29, 2012
After years of successfully helping general auto repair centers reach their customers and grow their sales, direct mail provider Mudlick Mail is expanding into the oil and lube market. The company will provide strategically targeted campaigns to oil and lube shop owners hoping to raise awareness about new and broader services.
Because cars are now being built to run more efficiently, oil changes are needed less frequently on average about every 7,500 miles rather than every 3,000 miles, which was once considered standard. That change has led consumers to make fewer trips to their local oil and lube shop. As a result, oil and lube shop owners are branching out and offering wider maintenance options to give customers more reasons to return. Now, consumers can easily have their air filter replaced or a transmission flushed at an oil and lube shop.
Oil and lube shops are smart to expand their menu of offerings and we plan to help them make their customers more aware of the full range of services available, said Tim Ross, president of Mudlick Mail.