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Northampton, MA - Myers Information Systems - an established and highly respected developer of broadcast traffic, business, and content management software - today announced a major initiative to refresh the company's presence in the marketplace. "We're beginning 2013 - the company's 30th year in business - by streamlining our name and introducing a new brand identity," said Crist Myers, company CEO and president.
"We've been just plain 'Myers' to our customers for some time now. The 'Information Systems' part is a bit outdated and limiting; ProTrack has evolved tremendously from its early program management and scheduling software roots into a far more capable and robust broadcast management system that supports the entire broadcast chain from program acquisition to reconciliation," noted Myers. The new brand identity builds on the company's solid foundation of long-held and practiced core values: User-centric, innovative software backed by a team of knowledgeable, friendly people. "Myers has enjoyed great success partnering with, and building solutions for public television and radio stations; that's not changing. We developed the new look to make our brand more accessible to digital content operators in parallel markets, such as corporate, educational, faith-based and government media channels."