Nescafe Bring in Shankar Ehsaan Loy for Their Latest Campaign
New Delhi, India (PRWEB) November 27, 2012
Shankar Ehsaan Loy, India's leading music composers, has been roped in by Nescafe for their new commercial - "The Morning Band". This adds to a series of commercials by Purab Kohli and Deepika Padukone.
Mornings are always said to be the best part of the day, and Nescafe has always believed in striving to make your mornings better. Hence, when the concept of 'The Morning Band' took form, not many were surprised.
The Morning Band, as a concept, needs little explanation. It is a band that livens up your morning, just like the first cup of coffee. Since Deepika and Purab Kohli have been associated with the coffee major for quite some time now, it seemed only natural that they be the ones to introduce The Morning Band.