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New Mercator Advisory Group Report: Layaway: The New Frugality Meets an Old Idea   By PRWEB

Boston, MA (PRWEB) December 30, 2012

As consumers continue to adjust their payment patterns in the wake of the Great Recession, major retailers' layaway programs appear to be gaining new traction during the 2012 holiday shopping season. Programs are attracting consumer interest beyond the demographic segments traditionally associated with layaway. The much-discussed "new frugality" of post recession consumers suggests that delayed purchasing gratification is not just a required virtue for some consumers; it may have new acceptability as a credit alternative.

"Will layaway become a fixture of the retail environment beyond today's post-recession environment, perhaps on a year-round basis? Consumers' cautious use of credit cards suggests discipline-focused layaway programs can have relevance today, especially as they overcome any downscale stigma they might retain from past incarnations. Layaway transcends our usual categorization of payments as pay-now/ pay-before/ or pay-later. This pay-before/over-time product may just replace some traditional credit card volume this holiday season, and perhaps beyond it," comments Ken Paterson, VP for Research Operations at Mercator Advisory Group and the primary author of the report.

This report reviews major retailers layaway program offerings in the context of consumer interests, and explores its potential for future growth.

Highlights of the report include:

  • Discussion of the consumer appeal of layaway
  • Demographic profile of users of layaway services
  • Layaway's benefits to leading retailers
  • New merchandising opportunities beyond the traditional holiday season, especially for e-commerce retailers

This report is 22 pages long and has nine exhibits.

Companies mentioned in this report include: Walmart, Kmart, Toys "R" Us, Best Buy,,, Sears.

Members of Mercator Advisory Group's Credit Advisory Service have access to this report as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits. Please visit us online at

For more information and media inquiries, please call Mercator Advisory Group's main line: (781) 419-1700, send E-mail to info(at)mercatoradvisorygroup(dot)com.

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About Mercator Advisory Group
Mercator Advisory Group is the leading, independent research and advisory services firm exclusively focused on the payments and banking industries. We deliver pragmatic and timely research and advice designed to help our clients uncover the most lucrative opportunities to maximize revenue growth and contain costs. Our clients range from the world's largest payment issuers, acquirers, processors, merchants and associations to leading technology providers and investors. Mercator Advisory Group is also the publisher of the online payments and banking news and information portal

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