New Report from Mercator Advisory Group: Consumers and Cash: A Love Story
Boston, MA (PRWEB) January 20, 2013
Cash is the most pervasive, and ancient, form of consumer payment. As such, cash presents a unique set of barriers to a global industry wanting to dig deeper into building out a fully electronic payments market. Cash acceptance also requires less technical infrastructure on the part of the merchant, while being anonymous, flexible, self-reported, self-budgeting, and readily available to any consumer with the ability to earn an income.
In new research, Consumers and Cash: A Love Story, Mercator Advisory Group examines how moving cash transactions to e-money offers one of the few net new growth opportunities for retail financial institutions and tightens revenue streams for governments.
"A contemporary portrait of cash as a tender type has to acknowledge the fact that the dynamics of cash usage are more complex than for most other consumer payment forms. This is due to the fact that cash payments take place inside and outside legal and regulatory boundaries in more embedded ways than any other form of tender," comments Patricia Hewitt, director of Mercator Advisory Group's Debit Advisory Service and author of the report.