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New eBook by Market 8 Explains Eight B2B Website Design Essentials for 2013   By PRWEB

Atlanta, GA (PRWEB) December 11, 2012

Market8s new eBook, Eight B2B Website Design Essentials for 2013 reveals that todays website design has an undeniable impact on a companys bottom line. With 25% of all B2B buyers more likely to go online to research new suppliers, its critical that a website is designed to seamlessly transition visitors from prospects into customers.

Todays B2B website design encompasses much more than just aesthetics, said Eduardo Esparza. It includes everything from the purpose of the site, to the content, to mobile optimization. Each element of the design is linked to the other.

The eBook delves deeply into these 8 essential areas, providing simple, straight-forward guidance on the fundamentals of todays website design. Highlights of some of the essentials include:

  • The purpose and value proposition of a website: How to uncover to the true purpose of a website, and then what elements must be included so customers understand the value proposition of each page.
  • The branded blog: Why your content cant be generic, and what are the key elements that will make it resonate with your brands key attributes.
  • The need for a mobile optimized version: What a Google study indicates about the mobile purchasing tendencies of c-suite users, and what you can do to make your website optimized for mobile.