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Company News: Page (1) of 1 - 12/13/12 Email this story to a friend. email article Print this page (Article printing at page

Newly Opened Russos New York Pizzeria Achieves 20 Percent Better Profits than Average First Week of Opening   By PRWEB

Mission, Texas (PRWEB) December 13, 2012

In October, 2012, Russo's New York Pizzeria, known for its authentic Italian food and real New York style pizza, opened its doors in Mission, Texas. After just one week of being open, the local pizzeria produced record sales at 20 percent greater than the average opening week sales for Russos restaurants.

Russos Restaurant Developer David Martinez made sales history with the opening success of his Mission restaurant opening. The Mission restaurant marks the third Russos restaurant that Martinez has opened. Based on his first week figures, he projects more than one million in sales in its first year, a remarkable feat.

In marketing the Mission restaurant opening, Martinez utilized a Russos restaurant nearby and began reaching out to its customer base over a year before the opening. He also hosted a grand opening event for Friends and Family the night prior to the opening, with proceeds benefitting Habitat for Humanity.

Third times the charm! said Martinez. Im very appreciative and grateful for all the grand opening support I have received from founder Anthony Russo and the franchise systems corporate trainers. The sales numbers we achieved in Mission in our first week open were beyond my greatest expectations, and Im so proud to be a part of such a great national brand.

Russos New York Pizzeria in Mission is about 3,500 square feet in size and is located at 201 South Shary Rd. Martinezs two other Russos restaurants are located in McAllen and Corpus Christi. He also plans to open a fourth location in Harlingen in 2013.

Russos menu items remain focused on traditional Northern and Southern Italian favorites, with the companys classic New York style pizzas headlining the offerings. Recipes dating back to Chef Anthonys grandparents are featured, including fresh pastas such as Gnocchi Bolognese, seafood and chicken dishes such as Past Di Mare and Chicken Picatta, and delectable desserts including handcrafted Zeppole and authentic New York Cheesecakes.

The Russos franchise opportunity is available to single and multi-unit franchise owners looking for business opportunities across the United States, as well as internationally in countries such as Lebanon, Oman, Turkey and Eastern Europe. The average total investment to open a Russos Coal-Fired Italian Kitchen or Russos New York Pizzeria franchise is between $495,000 and $950,000 with a franchise fee of $35,000 to $50,000. For veterans interested in opening a Russos franchise, the franchise fee is reduced by $10,000.

For more information on Russos franchising opportunities, visit

About Russos New York Pizzeria and Russos Coal-Fired Italian Kitchen
Russos operates with a simple promise: If it isnt fresh, dont serve it. Founded in 1992 by Chef Anthony Russo, Russos New York Pizzeria is known as the only place to find authentic New York Pizza and Italian dishes in Texas. Russo launched his Coal-Fired Italian Kitchen concept to complement the Pizzeria in 2008, with an expanded selection of Italian menu items. Current company operations include 28 restaurants in three states, with plans for significant expansion through franchising in key U.S. markets already underway. For more information and to learn about available franchise opportunities visit

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