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Chicago, IL (PRWEB) December 10, 2012
Just weeks after launching the website for San Francisco's Tout Sweet Pâtisserie, Chicago web design firm OneIMS has designed and fully integrated a new e-commerce site, allowing renowned pastry chef Yigit Pura to share his creative confections with dessert lovers nationwide. Pura opened the West Coast pâtisserie after winning the first season of Bravo's "Top Chef Just Desserts," and with the launch of the OneIMS-designed online shop, viewers from across the country can experience his creations for themselves.
OneIMS designed the e-commerce store as a seamless addition to the existing website, enabling online shoppers to experience the pâtisserie as if they were hand-picking treats off the shelf in Pura's San Francisco store. The online store is a reflection of the sumptuous treats it advertises: Simple and clean, but charming and playful. "It was important to us that we both complement and highlight the desserts," says Bijoy Samuel, Director of Business Development at OneIMS. "That way, the online store is true to the playful and inventive atmosphere of the pâtisserie without overshadowing the products themselves."
With a main page that teases with tantalizing close-ups of the pâtisserie's handcrafted wares and minimalist product pages that keep the treats at center stage, the e-commerce store design emphasizes the beauty in simplicity that is at the heart of Tout Sweet. Sweet-toothed shoppers navigate the site using product photos as a guide, inviting them to explore the confection collection visually, like they would in the store.