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MOSCOW, Dec. 18, 2012 (GLOBE NEWSWIRE) -- CTC Media, Inc. ("CTC Media" or the "Company") (Nasdaq:CTCM), Russia's leading independent media company, has announced that Peretz has been listed as one of the most successful new Russian brands, according to the Russian edition of Forbes magazine published on December 17, 2012. Peretz, which recently celebrated one year since its launch, was included in the rating's top 10.
The rating was based on expert assessments from top managers working at some of the largest Russian brand creation companies, including: Depot WPF, Getbrand, BrandLab, BBDO Branding, Plenum, TNC.Brands.Ads, Direct Design Visual Branding (Moscow), Coruna Branding (Saint Petersburg), "Voskhod" (Yekaterinburg), "Belye nochi" (Krasnodar). The experts selected the brands with the most memorable concept and design and greatest potential out of all the brands that have emerged approximately one year ago. Revenues and retail sales volumes also played an important role in compiling the rating. In terms of revenues, Peretz took second place.
FORBES: "The Peretz name and concept was created by the channel's Head Dmitry Troitsky. He wanted to make a light-hearted entertainment channel for adults, with comedy series, edgy shows, sketches, parodies and the like. In the year since its launch, Peretz has attracted a 2.6% share of the over-25 audience (30% more than DTV managed to acquire), and according to TNS, is now one of the ten most popular Russian TV channels. According to a survey, the brand awareness of the channel is 78%. The Head of Peretz said that the channel is mainly targeted at the male audience, but the main idea of the project is as follows: "It was important for us to be the type of rogue that women like too."
Dmitry Troitsky, Head of Peretz: "Of course it is flattering that we have only just started out and have already appeared in Forbes. On a serious note, we are pleased our hard work has not gone unnoticed and is appreciated by the market. This means that Peretz' strategy, an explosive combination of aggressive marketing and bold content decisions, proved right. In 2013, we would like to concentrate on producing our own content, to supplement the Peretz network with good-quality comedy and reality projects, to ensure that our prime time viewers get their daily dose of positivity. Laughter leads to longer life expectancy and Peretz spreads laughter."