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PLYMOUTH MEETING, Pa., Dec. 19, 2012 (GLOBE NEWSWIRE) -- Pet360, Inc. announced today the acquisition of Zootoo, LLC for an undisclosed amount. The acquisition of the online community for pet lovers further strengthens Pet360's position as the leading network of online resources for pet parents.
"Zootoo's active community of pet parents is a great addition to the Pet360 network of sites," states Brock Weatherup, CEO of Pet360. "Providing pet parents fun and engaging content is at the core of our brand promise, and Zootoo's user-generated photos, videos and product reviews help us to deliver."
The acquisition includes Zootoo's expansive library of images, videos, interactive games and quizzes, and health and wellness content. Pet360 will also obtain the rights to over half a million user-generated pet product and service reviews as well as a comprehensive list of service providers. By entering a zip code, Zootoo members are able to access a variety of pet service providers in their area, including vets, groomers, animal shelters and rescue centers. Members are also invited to create profiles, join groups and make friends with other pet lovers in their geographic region or who share a passion for the same type of pet.
"The addition of Zootoo enhances our ability to provide ROI for advertisers & brands interested in reaching pet parents and marketing to moms," states Andrew Zucker, Chief Revenue Officer of Pet360Media. "Across our network of sites, we provide the single most effective way for advertisers, publishers and bloggers to expand their reach while targeting pet parent households at the right time and place."