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San Francisco, CA (PRWEB) November 28, 2012
In the five years through 2012, revenue for the Poultry Farming industry in China has been growing at an average annualized rate of 9.1% to $67.6 billion. Due to strict quarantine requirements, very few live birds are imported or exported; however, China is the largest egg producer in the world, accounting for over 40% of global production. Industry revenue has been growing steadily due to rises in poultry prices rather than rapid output growth.
Although poultry farming is one of the most modernized agricultural industries in China, the industry remains highly fragmented across the country. The top four farming enterprises Wens Food, Chia Tai Group, Shandong Liuhe, and Dalian Hanwei account for less than one-tenth of industry revenue/ Although market share concentration is low, the industry's leaders have been expanding much more rapidly than the industry as a whole. Rising labor costs in rural areas and frequent poultry diseases have made individual farming rather vulnerable and less competitive than specialized farms that benefit from economies of scale and more advanced farming technology.
Over the next five years, higher industry concentration levels are expected as the Poultry Farming industry becomes more integrated with both the upstream feed manufacturing industry and the downstream poultry processing industry. And while the domestic market for eggs is near saturation point, there are opportunities for farmers in the poultry meat product segment. Poultry meat represents less than a quarter of total meat consumed in China, much lower than the world average.