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St. Louis, MO (PRWEB) November 27, 2012
According to a recent survey by Internet Retailer. "Products that have a video are 95% more likely to be bought."
"Many people are visual learners, and just about anyone would find a professional, well-thought-out video more entertaining and informative than plain text alone. This is a reason that pictures are included in most pamphlets on a particular product or service: its more interesting and visually appealing. In the same way, videos about a product draw the viewer in and can even make a company seem more personable." says Todd Wallis, founder and president of Virtual Media Group, a St. Louis based corporate video production company.
For example, consider picking up an informational flyer on a brand of health food. The flyer may be very well-written, with a list of the different types of food the company offers and nutritional information. The article would most likely list all the benefits of their product and why its better to choose them over store-bought food or their competitors. They might have catchy slogans and logos, with tantalizing color photos all of these are great marketing tools in themselves, but how much of all the statistics and information are you going to remember after you've read the flyer? You may glance over it and then wander off, without having ordered anything at all. If, however, theres an informational video on the product playing above the stand which might have been what attracted you to the display in the first place youd be drawn into the bright presentations, the audio/visual cues, the presenters voice detailing the information in the flyer, and the design of the video all of which are professionally edited to be as appealing as possible. You are now more knowledgeable about the product than youd have been if the company had only offered the flyer, and are better informed to make a decision about your purchase.