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Houston, TX (PRWEB) February 20, 2013
If you've been keeping up with marketing trends over the last few months, the term "content marketing" has probably caught your attention. Type the term into Google and you'll turn up over 6.8 million results.
"Content marketing is much more than a buzzword," explains Rachel Parker, President of Resonance Content Marketing. "It's a new way of approaching how we communicate with our customers and prospects. As with all new concepts, there's a great deal of confusion around content marketing, and that's what the Content Marketing Podcast is out to address."
Currently on its sixth episode, the weekly podcast was created to help marketers understand the concept of content marketing and learn how to integrate it into their existing strategies.