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The Andy Roddick Foundation (AFR) believes talent is universal but opportunity is not, which is why the nonprofit's goal is to provide all children with a support system that gives them hope for a brighter future. To achieve this goal, ARF has raised more than $10 million since inception to fund programs improving the daily lives of thousands of children.
While ARF runs and supports programs that enhance educational and economic opportunities for thousands of children throughout the United States, the nonprofit is headquartered in the city Andy Roddick calls home: Austin, Texas. To help increase awareness and support for its local initiatives, AFR turned to Austin based production company The Delivery Men to create the "This Is" promotional film for its 2012 Andy Roddick Foundation Gala in Austin.
As a full service production company, The Delivery Men took the film from concept to completion and created an honest look at the struggles of many of Austin's young residents. While the subject matter itself is very moving, Joe took advantage of Blackmagic Design's DaVinci Resolve 9 color correction software during post production to creatively enhance the emotion of the film.
"ARF asked us to create a film that would capture the viewers' attention as well as provide information about the current state of under privileged kids in the Austin area," said Joe Simon, The Delivery Men's creative director and director and DP on the project. "Most nonprofit films focus on the informational side, but we wanted to fully portray the emotion and connect with the viewers in a very real way."