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Roseville, CA (PRWEB) January 11, 2013
AugustineIdeas, based in Roseville, Calif., is announcing its expanded role with client Gruma Corporation, dba Mission Foods, becoming its shopper marketing agency of record. Mission Foods joins an already robust list of companies for which AugustineIdeas provides shopper marketing and other integrated marketing services.
AugustineIdeas will expand its scope of work for Mission Foods by providing shopper marketing strategy and services. Its role will include elevating shopper marketing programs, handling event marketing and public relations and will build out new marketing programs through its in-house creative services and design department. AugustineIdeas will also be working with various other Mission Foods agencies, including Butler, Shine, Stern & Partners, Brandmovers® and Centro, LLC.
AugustineIdeas has strong experience in shopper marketing and the understanding of consumer behavior that is needed for Mission Foods to meet and surpass its sales goals for 2013, said Peter Thornfield, Senior Director of Marketing, Mission Foods. We are very excited to elevate and build upon our relationship with the AugustineIdeas team and this will help us increase brand awareness and engage with shoppers and consumers to an even greater extent.