SWRV TV Launches New Fall Programming Slate
(PRWEB) November 12, 2012
Music Choices SWRV TV the interactive music video television network that puts the viewers in control today announced the launch of five new interactive TV shows as part of its fall programming slate. The new shows will be part of a targeted week night programming block that starts at 8:30pm ET. Each of these shows hyper-targets fans with popular videos from expanded genres including Rock, Alternative, EDM, Hip-Hop and Rap.
Consumer reaction to SWRV has been phenomenal with over 60 million viewer interactions since we launched, stated Damon Williams, VP Programming & Content Development at Music Choice. As a result, we decided to expand our programming slate to include genre based shows that we expect to resonate with our core audience of 18-24 year olds and help us gain new fans as well."
SWRVs new week night slate include the following five programs: