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Simon Associates Founder Tapped for Executive Street By

New York, NY, February 03, 2013 --( Andrea Simon, Ph.D., founder of Simon Associates Management Consultants (SAMC), is now offering her perspective on all types of business trends on Executive Street, the daily blog of Vistage International. Simon has led more than 140 presentations for Vistage since 2007.

Simon’s new post is entitled, “Innovation: A Word You Love or a Way of Life?” In this blog post, she asks if innovation is just a trendy word that business people use, because they’re supposed to talk about it. Or is it something they’re willing to put into practice to stay competitive in these challenging times?

“When truly embraced, innovation can help you generate new ideas, establish creative processes, and encourage risk-taking,” Simon says. “Then learning from these risks, you can reward new ways of doing things, and empower your teams.”

Some people are afraid of innovation and new ideas, because they don’t know which ones are good, or should be pursued. But that shouldn’t stop them, according to Simon. She notes that the research is very clear: the more ideas you have, the more likely you will have good ones.

“So business people should let the ideas flow and see how they intersect,” Simon adds. “There may be a big idea just waiting for you.”

Speaking of ideas, her post offers six of them that have worked for many companies and can be applied to any organization to help turn the concept of innovation into an actuality. These are:

1. Build an Idea Gym
2. Get out of your office, often, and go explore how people are using your products
3. Don’t think you have to build it all inside your company
4. Create an Idea Bank
5. Host an Idea Jam
6. Go Crowdsourcing

To see more about these ideas, click here for Simon’s Executive Street blog post.

For the latest Business Change Management news and to learn more about Simon Associates Management Consultants, go to

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Keywords:Business,Consulting,Management,Network Marketing,Women in Business,Communications,Blogging
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