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Mobile World Congress, Barcelona, Spain, February 26th, 2013 Smaato, the leading global mobile ad exchange, announced the release of the Smaato Advertising SDK for Windows Phone 8 with MRAID support, providing Windows Phone 8 Developers the opportunity to monetize with Rich Media Ads.
Integration with Smaato?s SDK allows app developers the opportunity to monetize applications with mobile advertisements in over 230 countries and territories. Smaato?s partnership with over 90 ad networks and 50+ Demand Side Platforms means app developers get the widest array of advertisements available, and access to Smaato?s industry leading Mobile Real Time Bidding (RTB) Exchange.
The build out of the Windows Phone SDK with MRAID support now enables Mobile Application Developers the opportunity to deliver rich media advertisements to their consumers. Rich Media ads, coupled with Smaato?s state of the art RTB program means much higher eCPM?s and revenue for publishers. Just in RTB alone, without the delivery of Rich Media Ads, Smaato has seen an eCPM uplift of about 125% (non RTB to RTB) on the Windows Phone Platform. Inclusion of rich media format availability for Windows Phone 8 will offer a unique and vast opportunity for WP8 application developers to monetize their traffic better than they ever have before.