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(PRWEB) October 31, 2012
Name, title and contact information; whats the big deal? With such a limited function is there a need for elaborate business cards? The short answer is yes. In most industries a business card is an extension of your professional appearance; it reflects your style, attention to detail and should act as a welcome complement to any introduction.
Not only do they reflect artistic style and individuality, business cards today are being used for a myriad of reasons. From appointment reminders to customer loyalty cards, the possibilities are expanding while still fitting inside your wallet. The only differentiating factor at one point was the quality of paper. While paper quality is still segmented there are several other elements that can contribute to the ultimate finish.
Spot UV business cards are a prime example. Spot UV is a method in which predetermined areas of a matte, or flat, card are glossed with a UV coating. This adds emphasis to parts of the card and draws the eye of the viewer; a subtle but effective touch. If a customer wanted logo in the corner to be the focal point of your business card, spot UV may be ideal in making it stand out. This is an inventive and catching way of adding the illusion of an extra layer without having to change the dimension of the card, such as in embossing.