User Help
Search Forum
keywords

author

GO
SOFTWARE
Company News: Page (1) of 1 - 11/15/12 Email this story to a friend. email article Print this page (Article printing at MyDmn.com).print page

Stealth Creative, Full-Service Advertising Agency in St. Louis, Recipient of Mark Award   By PRWEB

(PRWEB) November 15, 2012

Stealth Creative, a full-service advertising agency in St. Louis, MO, received a Silver Mark Award for Brand Image and Positioning - TV Promotion from the Cable & Telecommunications Association for Marketing (CTAM). The award was given for a broadcast commercial developed for Knology, a cable company operating primarily in the South East United States, Kansas and South Dakota. The annual Mark Awards recognize achievement and excellence in marketing from networks, cable companies, and their agencies.

The winning commercial, The Other Guys-Drive Thru, was one of four television spots created in a campaign designed to increase Knologys subscriptions by focusing on the strength of their services over competitors.

To achieve this, Stealth illustrated common complaints customers have with competing cable and satellite companies through allegorical humor, posing the question, "What if everything worked like those other guys?" This was successfully executed by placing common service issues in real-world settings, with a concise statement regarding the strength of Knology's services at the end of each spot.



We took a humorous approach to this campaign without losing the underlying message; the strength of our clients services, said Rob Fleming, Creative Director. Ultimately, getting that point across was our priority, and these spots helped grab the viewers attention.

Over 800 entries were judged by more than 100 elite marketers and TV ad agencies from the industry. Each Mark Award entry is judged against a standard of excellence, measured equally on innovative strategy and tactics, strength of creative execution, and most importantly, measured results.

Were honored to win, especially with such a deep pool of talented agencies up for the award, said Mindy Jeffries, owner. We have a very deep understanding of our clients strengths, branding and core values, and it shows in our work.

Now in their 24th year, the CTAM Mark Awards are considered among the highest honors in the industry.

###

ABOUT: Stealth Creative is a full service advertising agency located in St. Louis, MO, specializing in print & web design, interactive web development, Search Engine Optimization (SEO), SEM/PPC, media buy-ins and broadcast advertising. The extensive marketing experience within the company enables Stealth to help large and small businesses generate more leads and increase sales through a mix of traditional, digital media and analytical tracking techniques.

Read the full story at http://www.prweb.com/releases/2012/11/prweb10134867.htm.


Page: 1


null
Keywords:economy, business and finance,financial and business service,business enterprises,business (general),,economy, business and finance,waste management and pollution control,financial and business service,business enterprises,management change,business (general),design and engineering,economy, business and finance,financial and business service,business enterprises,online,marketing,business (general),mass media,news media,media,social security,social sciences,social issue,social issues (general),social conditions,social problems,social services,social conflict,economy, business and finance,financial and business service,business enterprises,advertising,marketing,business (general),mass media,news media,fishing industry,media,cinema industry,radio industry,television industry,music industry,process industry
Related Sites: Digital Producer ,   Audio Video Producer ,   Corporate Media News ,   Digital Media Designer ,   VideoBasedTutorials
Related Newsletter: CMN Newsletter ,   Pixels Newsletter ,   DMNForums ,   Tutorial Finder ,   Review Seeker

DMO TEXT LINKS
(Click here to place a textlink on this site)

Get 10 days of free unlimited access to lynda.com.
What do you want to learn today? Online video tutorials to help you learn software, creative, and business skills.
Click Here!


@ Copyright, 2014 Digital Media Online, AllRights Reserved