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Company News: Page (1) of 1 - 01/29/13 Email this story to a friend. email article Print this page (Article printing at MyDmn.com).print page

Study Aid Manufacturer Study Buddy Announces New Product Packaging Partnership with Assemblies Unlimited, Inc.   By PRWEB

(PRWEB) January 29, 2013

(January 30th, 2013) - It was announced today that Brainiac Supplements, LLC, the makers of Study Buddy, an increasingly popular nutrient-based study pill, has partnered with North American packaging leader, Assemblies Unlimited. The partnership has already produced a redesigned package and counter display for Study Buddy.

"We knew Study Buddy was typically seen in POP counter displays," stated Randy Shaw of Assemblies Unlimited, "however, the flexible paper-based pouch material they were using for packaging often showed creases and other imperfections. Brainiac Supplements was interested in finding a packaging partner that understood the current challenges of an effective counter-display, and our experience with custom packaging played a key role in making this partnership possible."

As their first project, Assemblies Unlimited redesigned the packaging for Study Buddy, incorporating a blister package that radically improved the presentation of the capsules. The redesigned counter displays created by Assemblies Unlimited employed die-cut inserts to ensure forward-facing product and improve access to each blister packet. As a result, Brainiac Supplements reported increased sales in Study Buddy from college stores that retail their product.



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