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(PRWEB) January 29, 2013
(January 30th, 2013) - It was announced today that Brainiac Supplements, LLC, the makers of Study Buddy, an increasingly popular nutrient-based study pill, has partnered with North American packaging leader, Assemblies Unlimited. The partnership has already produced a redesigned package and counter display for Study Buddy.
"We knew Study Buddy was typically seen in POP counter displays," stated Randy Shaw of Assemblies Unlimited, "however, the flexible paper-based pouch material they were using for packaging often showed creases and other imperfections. Brainiac Supplements was interested in finding a packaging partner that understood the current challenges of an effective counter-display, and our experience with custom packaging played a key role in making this partnership possible."
As their first project, Assemblies Unlimited redesigned the packaging for Study Buddy, incorporating a blister package that radically improved the presentation of the capsules. The redesigned counter displays created by Assemblies Unlimited employed die-cut inserts to ensure forward-facing product and improve access to each blister packet. As a result, Brainiac Supplements reported increased sales in Study Buddy from college stores that retail their product.