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Minneapolis, Minnesota (PRWEB) December 03, 2012
A study performed in the UK for magazine publishers by Mindshare and Professional Publishers Association (PPA) shows the effectiveness of magazine advertising. Magonomics investigates the performance of print magazine brands in both driving relationships between advertisers and consumers and inspiring their buying decisions - cost efficiently. The study results were revealed at the Science Museum on November 16th, after analyzing econometric data from 77 campaigns with advertising spend of up to £6m.
The hard facts revealed magazine returns on investment (ROI) figures that were so far over other mediums, that it was coined "advertisings often-underestimated" contribution to driving sales. The study was carefully crafted to analyze magazines separate from newspapers to highlight the precise value they perform to traditional print within a media campaign.
Eric Sims, owner of Integral Media says, "Mindshare and the PPA use data and analytics to collect, analyze and present data to deliver budget allocation and return on media investment to advertising clients and advertisers around the world. We find their determinations often correct common perceptions. More than of mere interest, their insights help lead Marketers globally to deliver higher ROI to businesses."