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Sweet Sadie Helps Disney Theatrical Productions Commemorate "The Lion King's" 15th Anniversary

A call was heard in New York that echoed around the world" was the emotional theme of a video produced by Sweet Sadie, Inc. for Disney Theatrical Productions commemorating the 15th anniversary of "The Lion King's" debut on Broadway.

The video was shown at the end of a special 15th anniversary celebration performance of the musical at the Minskoff Theater. Sweet Sadie was tasked with collecting thousands of images and video clips from over 1900 cast members and creatives from the Broadway production as well as 17 productions world wide. The media was then used to create a compelling yet intimate video.

"Our goal was to create a cohesive story communicating the heart and soul of 'The Lion King,'" said Rachel Lederman, founder of Sweet Sadie.