Team Detroit Taps Ntropic Once Again To Create Web Campaign For The New 2013 Lincoln MKZ
To view the new campaign: http://www.interdubs.com/r/ntropic/?al=MIxxe51&an=YXVABB
For Sinagra, this collaboration with Lincoln and Team Detroit gave him and the Ntropic team the opportunity to fine-tune a system that they introduced to the Ford Escape production last summer. As with the Ford project, the Lincoln MKZ vehicle was not available, so they shot live-action plates with a stand-in vehicle to showcase the dynamics of a real vehicle, relying heavily on pre-vis to plan out the production in advance. The production team had free reign to shoot for three days in the City of Arts and Sciences, which Sinagra says was the perfect environment to film seamless drive sequences for the new Lincoln model, and capture the footage required for three spots in which a 100% photo real car was created and animated in postproduction. "We found a few locations in the States that would have worked," he notes, "but then we thought: why limit ourselves? That's when we looked internationally and found this incredible location, designed by Santiago Calatrava and Félix Candela. It was perfectly in line with our very stylized look and feel for the whole piece. We were extremely pleased with the end results, as were the clients."