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Company News: Page (1) of 1 - 11/19/12 Email this story to a friend. email article Print this page (Article printing at MyDmn.com).print page

The Avenue of the Arts, Inc. Announces Phase II of New Vision for South Broad Street Project   By PRWEB

Philadelphia, PA (PRWEB) November 19, 2012

After an extensive review of innovative and imaginative proposals to rejuvenate South Broad Street, a panel of esteemed judges has selected Bohlin Cywinski Jackson and Jonathan Alderson Landscape Architects, Inc., to participate in phase II of the New Vision for South Broad Street Request for Proposal (RFP) project. The comprehensive RFP process was organized and implemented by the Avenue of the Arts, Inc. (AAI), and the Pennsylvania Horticultural Society (PHS) to celebrate the upcoming 20th anniversary of the famed avenue and utilize this significant milestone to reinvigorate Philadelphias premier arts and entertainment district.

Ten teams submitted qualifications for consideration and Bohlin Cywinski Jackson, Cairone & Kaupp, Inc., Jonathan Alderson Landscape Architects, Inc., and LRSLA Studio were selected by AAIs South Avenue Task Force to develop innovative proposals that will enhance the vitality and attractiveness of South Broad Street going forward. The four teams presented their proposals to a judging panel for final consideration on November 14, 2012. Bohlin Cywinski Jackson and Jonathan Alderson Landscape Architects, Inc. were selected to move forward in the process, working closely with AAI and stakeholders to refine their visions to meet short-term needs and achieve long-term goals.

We originally sought to select one winning vision from the proposals. However, Bohlin Cywinski Jackson and Jonathan Alderson Landscape Architects created such tremendous visions that we chose to work intimately with both teams to refine their proposals to more directly meet the needs of our stakeholders, said Paul Beideman, president and CEO of AAI. Implementing a phase II was a strategic decision. It may only be the beginning of this process, but it is an important and powerful beginning for the future of this iconic street.



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